The other night I saw an example of some of the best PR/Marketing I've ever seen.
On the news, the No. 2 story for the night was about the increasing number of injuries from the rodeo during the National Western Stock Show and Rodeo in Denver. They said the stock show officials announced this and explained the reason for the increase is because of the outstanding bulls and broncs for this year's rodeo... like it's a bad thing.
Of course, to anyone who enjoys rodeo (not me) this is just awesome. It's like practically guaranteeing that if you go, you will see someone get injured. It's like NASCAR promising a brutal wreck.
So, inspired by this brilliant marketing move by the rodeo, I have decided to send out a few press releases to help with my book sales...
"Fathers who laugh more likely to do the dishes, study says..."
"Men who read 'Fumbling Thru Fatherhood' 83 percent better in bed..."
"Author Jared Fiel promises personal injury to himself if book sales jump..."
Any other thoughts?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment